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The Future for 3D Visualisation

Over recent years, 3D visualisation has become indispensable to architects, developers, product designers and their marketing agencies. 3D visualisation (the process of creating 3D models and then rendering images and animations from those models) makes it possible to show exactly how something will look, usually before it exists in the real world. A powerful design aid, and a highly effective marketing tool, 3D visualisation has increasingly become an intrinsic part of the way we work.

Engage with users in a whole new way, using emerging interactive 3D technology

But technology is moving on, and the door is now wide open to use these 3D models in an entirely new way, by making them interactive for the end user. This means that instead of (or as well as) viewing images and animations of 3D models, users can now play around with those models in 3D space, in "real time" − zooming in and out, rotating, tumbling and navigating around the models as they choose.

The iViewer − delivering interactive virtual environments

At iCreate, we are pioneering new technology that publishes 3D models in an interactive environment, complete with intuitive navigation tools and limitless potential for enhanced user-interaction. Based on computer-gaming technology, the iViewer turns complex 3D scene files into self-contained interactive applications - .exe files that will run on any ordinary PC, with no special hardware or software required.