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iCreate Win Best Real-Time Presentation Award CGarchitect!

iCreate has just been awarded a prestigious international award for their pioneering work in the field of interactive 3D applications. The company has been crowned the winner of the “Best 3D Real-Time” category at the 3D Awards, which took place as part of the annual Mundos Digitales graphics and animation conference in Spain, on 7th July.

Jake Major, creative director at iCreate, says the awards bestow immense industry recognition at a global level. “The 3D Awards are entered by firms all over the world, from the US, Europe, Dubai and China, and across the three categories iCreate is the only UK winner. It’s a boost for our team and a real endorsement of what we’re trying to achieve with the iViewer.”

The iViewer is a revolutionary software tool developed by iCreate, which publishes 3D models so that they are interactive for the end user.

“Basically, we make visual applications for smart phones, touchscreens and PCs, in which the user can interact with realistic 3D models. This is a great tool for launching new products, product user guides, property marketing, gaming, and pretty much any situation where a business needs to communicate complex information in a way that makes it interesting and easy to navigate.”

Growing demand for smart phone ‘apps’ is driving innovation and research at iCreate, as more and more users now own a handy touchscreen device which is the ideal channel for publishing 3D interactive models. Recent figures suggest that smart phones already account for 17.5% of handsets in the UK, with 17m people using a smart phone ‘app’ in October 2009 [source: newmediaage, 7th Jan 2010].

The rise and rise of smart phone ownership and mobile internet use is leading businesses and organisations to consider how they can tap into this new way of interacting with customers. If you’re one of them, and want to find out how a local company could help you engage with an international audience, call Jake now on 01792 824 894.

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